The Green Awards 2008 have been launched, aiming to celebrate
excellence in communicating sustainability. The closing date for
entries is 10th September 08.
The judging panel will consider design and media, along with
sustainability of approach and messaging.
CATEGORIES
- Best Green Audio-Visual (including TV & cinema) -
This award is open to commercials that have been broadcast on TV or
in the cinema in the UK. Maximum length: 60 seconds.
- Best Green Campaigner - This new category aims to recognise
those individuals that have decided to tackle environmental
initiatives on their own with limited resources and who have made a
big media impact. This could be within their community, regionally
or nationally using any campaign methods.
- Best Green Direct Mail - Judges will pay special attention
to the use of recycled or biodegradable materials and
environmentally friendly chemicals and inks. Smaller mailing packs
and better targeted distribution resulting in reduced quantities of
mailed volumes will also be considered.
- Best Green Integrated Campaign - This award is for a
campaign that creatively and efficiently communicated a green
message across multiple media channels.
- Best Green Internal Communications - For campaigns driving
behavioural change from within the organisation so that staff can
act as brand ambassadors and support the organisation’s external
positioning. This can take the form of e-mail, personalised
mailings, workshops, training days, corporate video, etc.
- Best Green International Campaign - A new category this
year for campaigns produced in or outside the UK, published
globally in more than one country.
- Best Green New Media - This award is open to online
marketing, e-shot, podcast and virals that have successfully
communicated a green message.
- Best Green Outdoor (includes Underground) - Entries are
invited for any outdoor or underground poster that has communicated
a sustainable or green message in a clever, creative way.
- Best Green Packaging - There is now greater demand from
the consumer for to carefully choose how to package goods. Entries
must demonstrate effective use of recycled, recyclable or
biodegradable materials as well as creative overall design.
- Best Green PR Campaign - This award is for the best
campaign that most effectively uses public relations to generate
publicity in order to build awareness or support corporate values
on community, social, ethical or reputational issues.
- Best Green Press - This award is for any individual
advertisement or part of a campaign, that has been published in the
UK, either in the nationals, locals, magazines or freesheets.
- Best Green Radio - Entries should have been aired on a
national, or local commercial radio station in the UK, and should
communicate a green or sustainable message. Maximum length: 60
seconds.
- Best Green Website - For this award the judges will
consider the aesthetic of the website, the ease of navigation and
its interactivity (flash animations, audio and video content,
plugs-in etc).
For further information and to enter for the awards please
visit: www.greenawards.co.uk
The closing date for entries is 10th September 08.